Kia Motors is on a roll, winning another award at the Los Angeles Auto Show. In addition to the K900 (Qurois), the Kia Sorento also caught the attention of many people, especially among the Hispanic community.
Kia Motors top-selling crossover utility vehicle, the 2014 Sorento, was recently named one of the “Top 10 Cars of the Year” by the Hispanic Motor Press Awards. The Sorento took top honors in the competitive crossover segment of the annual survey of influential Hispanic journalists by virtue of its sleek styling, improved ride and handling and outstanding value proposition.
“Quality and value have universal appeal among car buyers, and the Kia Sorento offers both,” said Michael Sprague, executive vice president, marketing & communications, KMA. “With its multiple trim levels and wide array of standard features – all at an affordable price – the Sorento has earned many accolades, and we’re honored to count the Hispanic Motor Press Awards recognition among them.”
“The crossover segment is gaining popularity among consumers, and the size and attributes of these vehicles fit the needs of the family. The all-new Kia Sorento shows that this automaker is paying attention to what consumers want today. It won not because of its price, but because it is the best overall value in its class,” said the HMPA jury director, Ricardo Rodriguez-Long.
The Hispanic Motor Press Awards, which began in 2010, honor the Top 10 Cars of the Year annually at the Los Angeles Auto Show. The Hispanic Motor Press Awards jury evaluates vehicles in 10 categories and in search of offerings that represent the best value, design, comfort, safety and functionality for Hispanic families
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